Responsibilities:

• Implement marketing plans and strategies for existing and new projects
• Responsible for the formulation and implementation of the marketing plans
• Conduct market research and monitor development trends
• Analyze and review marketing plans, strategize and propose new strategy
• Develop marketing and promotional tools that appeal to the correct market segment
• Participate in strategic and tactical planning and implementation of business plan, especially in managing the activities for achieving the company’s sales target

Strategic Planning

• Participate in product positioning, target market analysis, and strategic planning for upcoming developments.

Creative Collaboration

• Partner with creative agencies to develop compelling marketing materials aligned with project visions.

Marketing Collateral

• Oversee the creation of sales kits, brochures, 3D renderings, project videos, gallery displays, and other support materials.

Campaign Execution

• Design and execute end-to-end marketing campaigns (digital, advertising, promotions) to drive property visibility and sales.

Event Leadership

• Organize and manage local/overseas property launches, exhibitions, and sales events to maximize engagement.

Digital Innovation

• Boost property visibility through social media, multimedia content (graphics, videos), and lead-generation strategies.

Market Insights

• Conduct competitor analysis and market research to refine pricing strategies and marketing tactics.

Performance Review

• Analyze campaign results, prepare performance reports, and identify opportunities for improvement.

Budget Management

• Oversee project budgets to ensure cost-effective spending and ROI-driven outcomes.

Regulatory Compliance

• Manage APDL (Advertising Permit and Developer License) applications/renewals, submit Construction Progress Reports, NAPIC updates, 7F submissions, and liaise with authorities.

Dynamic Collaboration

• Support ad-hoc projects and initiatives as assigned by management.

Requirements:

• Recognized Degree or Diploma in Marketing or its equivalent
• At least 5 – 8 years working experience in property development industry
• Strong knowledge of the Malaysian property market, particularly the Kuala Lumpur and Greater Klang Valley regions
• Excellent communication and negotiation skills with the ability to engage effectively with diverse stakeholders
• Experience in developing and executing marketing campaigns using both traditional and digital marketing channels
• Strong analytical and problem-solving abilities with attention to detail
• Leadership skills with the ability to motivate and mentor a team in a fast-paced environment
• Committed, highly disciplined and motivated person
• Good leadership & management skills, innovative and proactive