Responsibilities:

• Develop and implement short-term and long-term brand marketing objectives and strategies
• Conceptualize and formulate marketing plans, advertising & promotion, pricing strategies and ensure timely product launching
• Work closely with sales team on the implementation of brand promotions/activities, trade events and communications campaigns of assigned product categories to ensure total integration of brand plans within the entire sales and marketing system
• Manage the marketing budget, conduct market intelligence and competitor analysis
• Establish stock requirement forecast based on sales target/budget and monitor the inventory of the assigned products in order to ensure positive returns in sales growth and brand profitability

Requirements:

• Must have minimum a Degree in Marketing or related discipline
• Must possess at least 5-8 years’ of brand management experience, preferably in FMCG industry
• Must possess working knowledge of product launches, advertising development and market research studies
• Good communication skills with high initiative and good leadership skills